People have asked me many times to say what, exactly, is the point of this project. I’ve always had a fascination with the ways that creative people balance inspiration and discipline in their working lives. It’s easy to be energized when you’re in the grip of a big idea. But what do you do when you don’t have anything to work with? Just stay in bed? Writers have this figured out: it’s amazing how many of them have a rigid routine. John Cheever, for instance, used to wake up every morning in his New York City apartment, put on a jacket and tie, kiss his wife goodbye, and take the elevator down to his apartment building’s basement, when he would sit at a small desk and write until quitting time, at which point he’d go back up. (When it was hot in the basement, he’d strip down to his underwear to work.)
The only way to experience this kind of discipline is to subject yourself to it. Every student who has taken this project had a moment where the work turned into a mind-numbing grind. And trust me: it won’t be the first time this happens. The trick is to press on. For each new day (whether it’s Day 28, Day 61, even Day 100) brings with it the hope of inspiration.
— Michael Bierut’s 100 Day Project